Client: Pipeline Industries Guild

Job title: Member Communications


The picture before

Previous to our involvement, the Guild struggled to maintain a consistently strong visual presence throughout member communications. The exchange of information between the Guild and the industry, and between members was hit and miss, with no real structure or strategy.

Impact

The introduction of a new visual style (as shown through the newsletter) has greatly altered the dynamics of the brand and has strengthened the proposition of the Guild. More than ever before, members are now taking an active interest in the newsletter and are providing their opinions and ideas helping the Guild to move forward.