Client: South Staffordshire Primary Care Trust

Job title: Health Fit Programme


The picture before

South Staffordshire PCT was planning a campaign to launch and promote their new ‘Health Fit’ programme.

The aim of Health Fit is to increase physical activity levels of adults identified with lifestyle/health risks and contribute to improved health and wellbeing. It is a framework enabling the shift from treatment to prevention.

Impact

Uptake of the programme was oversubscribed with 347 people wanting to participate by August 2010.